India is a country of diversities with different cultures, languages, caste, creed, religion etc. Over the time we have evolved by pushing the people forward from each section of the society and giving them opportunities at different level. In this quest the most honest and determined role has been played by media. In our constitution media has been given the position as the fourth pillar on which our whole country stands and thus has seen this country grow from a close proximity.
Media has always been the driving force of Indian democracy. All the glories which has been achieved would have been unknown to the general public, if there were no media. Media has ensured that anything which happens around the globe reaches the masses. Over the time, media has also evolved in itself. From being restricted to news papers to radios to a vast electronic form. No one can forget the historical message that our first prime minister Nehru conveyed from the Red Fort on the eve of Independence, or in recent the launch of the successful moon mission by ISRO. Today, if government has to announce anything, the electronic media is the most preferred source because of it’s access and the reach. And in that doing, social media is enjoying most attraction. It is that powerful branch of media which is even faster than many electronic media sources. And the kind of reach it has, has surpassed any other source. People talk, discuss, enjoy and keep themselves updated through social connections. It is very important to be active on different social media platforms as we get to know the opinions of different people specially the youth of the country.
But as the era unfolded, quite a different picture also maligned the glorious image that media enjoyed. As the reach is very far and commanding, many people has started to use media as the source of spreading foul messages. In the Indian context, many political parties have influenced people by offering false commitments just in order to allure people and increase their vote bank. Be it social or electronic media or any other source, some media personnel just go down in front of power or money or any benefit. Sometimes some media houses have also been accused of leaking confidential news. Deliberately or by mistake these incidents malign the good image that media has built over the years.
So, concluding I believe that media has to play a major role in the development of democracy. India has been evolving over the years and now an aspiring world power. It is very necessary to make sure that every policy whether related to rural development or FDI investment, scams or medals every message reaches the masses.To know everything is a major right and requirement of the people and a very big responsibility on the shoulders of media and I fully believe that media is very competent to play this role in Indian Democracy.